RURAL MANAGEMENT:

India is a agriculture country where almost 80% of the population lives in rural areas and are dependent on the agriculture for their survival. With the economy development and increase in the GDP rate the condition of the agriculture is recovering. The Indian economy is actually matching up with the changing global scenario .Rural areas are changing because of urban affects and gradually there is a change in the quality from both the ends. i.e. Consumers end & Producer end. With the foreign company coming to India and establishing their branch they first look at rural areas because their they will get labour to work in their factory at a cheaper rate. Before launching the product in the rural areas company people should few things:

1. Ability to Communicate
2. Ability to Pay.

It is important for the company to communicate the advantage and benefits of the product to the consumer because the rural people will not pay extra or will not use product which will not give them benefits.

Today in the rural sector people are getting aware of the globalization and they are gradually changing themselves. Govt is also taking part by investing huge amount in the rural sector for the development of the people living in the rural areas. Professional management,distance education ,firmly grounded in the realities and nuances of the rural problem is expected to extent the base of development activities in the rural segment.

It is important for the company to hire only those people who can understand the mindset of the rural consumers and try to make them understand about the benefits of the product so that it can help the people to upgrade their living standard. It is also important for the company people to get in touch with the local governing bodies because they can help them to get in touch with the people. Because Sometimes in rural areas people only listen to the Pradhan or the head of the panchayat because they think those people are their government. It is important for the gram panchayat to know very well what benefits they will get if they use a particular product because then only they would be able to convince the rural consumers.

In current scenario if a country wants to develop and want to move a head it is important for the rural sector to contribute equally because no country can develop without support from all the ends.

Now a days Various Banks are providing Loan to the gram panchayat to uplift their standard of living and improve the quality of a life style. Today government is also taking part in different launching different programme for rural areas so that they are also aware of what is happening around. The present scenario is that many NGOs and consultancies beside govt run development projects .

Hence we can say that Rural Management is also important because the main export of food grains for India comes from this region and helps to improve the GDP ratio.
So student taking MBA Institutes as their subject should learn how to tackle the rural consumers.

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